![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/974e16ac-85ed-4197-b096-68283cace02f_rw_1200.png?h=04ccf293e095e28c7a94d7a82f633daf)
My assignment as Principal Product Designer was to lead the design of a new web portal and administration console for cloud platform services. This was a very exciting challenge to build something from scratch and work with an agile team of developers and designers.
I led design and development teams to swiftly create an early release (MVP) of a catalog of cloud services. I demonstrated the product at an early stage to business analysts including Gartner, and led the team to launch a full product several months later.
Product Storyboards
The primary persona was the software developer who uses the industrial PasS (Platform as a Service) to rapidly build and deploy software applications. Our persona was Elaine the Software Architect.
![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/12ce922f-3166-4176-857e-ba8d56b4a1b8_rw_1200.png?h=7edc7b8f309b5f96ac53474802548dfb)
Storyboards of Elaine’s journey help identify critical features.
![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/e34b62ad-569a-41b6-b674-fa56ee892d52_rw_1200.png?h=74f012e93d70637f461df359c69acec9)
Wireframes
![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/eada9eb0-eabb-4811-bba9-c5e2cfc02932_rw_1920.png?h=f490d925c88945c0a02c1f3e00441ca6)
I used After Effects to quickly animate and test multiple interaction paradigms...
I worked with the team to create a product adoption strategy that focused on software developers. We created a series of web videos with hands-on coding tips. I convinced the marketing team to hire a lean video crew to shoot a series of videos that I directed.
![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/4afad819-0268-43a0-82f0-8294caa7a801_rw_1200.png?h=1c57dd88aeae3c6ed30d4d8f042aea27)
Video Storyboard
![](https://cdn.myportfolio.com/5b0249839491855ebcaef2fa686b8ddd/55dc0e35-a9c1-4563-a1b7-0c33f22a5c17_rw_1200.png?h=892751b0829582cc49d5bbc52b233254)
I became Product Manager for this product and talked to customers and partners at several conferences and trade shows including Minds and Machines, GE’s annual trade show for the Industrial Internet.
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