Predix is GE’s Industrial Internet Platform, and I have worked on the platform since its infancy in 2013. Early on, there was a lot of software industry discussion about IOT (Internet of Things), but GE, with it’s domain experience in the industrial world, saw IIOT (Industrial Internet of Things) as the competitive territory to own.
My assignment as Principal Product Designer was to lead the design of a brand new web portal and administration console for the platform services. This was a very exciting challenge to build something from scratch and work with an agile team of developers and designers.
The primary persona was the software developer who uses the industrial PasS (Platform as a Service) to rapidly build and deploy software applications. Our persona was Elaine the Software Architect. Storyboards of Elaine’s journey help identify critical features to design and deliver for MVP.
I led the design and development teams to swiftly create an early release (MVP) of a catalog of cloud services, and a cloud management console. I demonstrated the product at an early stage to business analysts including Gartner, and led the team to launch several months later.
I worked with the team to create a product adoption strategy that focused on software developers. We created a series of web videos with hands-on coding tips. I convinced the marketing team to hire a lean video crew to come in and shoot a series of videos that I directed.
I became Product Manager for this product and talked to customers and partners at several conferences and trade shows including Minds and Machines, GE’s annual trade show for the Industrial Internet. I served as Product Manager until I was assigned to solve the the next exciting UX challenge for Machine Learning.